Jayson LaFrance

Finance, web & automation
with a photographer's eye.

Experience

Massive Publishing

2025 – PresentFinancial Operations & Automation

Weekly royalty disbursement reports for independent publishing partners, reviewed by my supervisor and rarely needing adjustment. Quarterly financial reports for the company and its partners, the financial reports used for tax filing, a revenue forecasting tool, and the Google Apps Script suite that automates the reporting pipeline.

Capital Income Properties

2020 – 2025Property & Technology Manager

Full-cycle bookkeeping: budgeting, accounts payable and receivable, and reconciliation. Led the move from QuickBooks Desktop and paper to AppFolio and built an Airtable system to track maintenance requests. Also ran operations, owner and vendor relationships, and regulatory compliance for 150 rental units across 80 properties. Bookkeeper, part-time, 2018 – 2020.

Longhorn Ballroom

2016 – 2019Marketing & Operations Manager

Reviewed the pro formas for the purchase of a historic Dallas music venue and recommended leasing the brewpub space rather than operating it. Built the venue website and produced 360-degree photography of the property, and ran branding, marketing, and restoration coordination with architects and the City of Dallas.

Digital Deployment

2012 – 2016Front End Developer & Project Manager

Primary front-end developer for public-sector and institutional websites, including CalSTRS, UC Davis, Sacramento City Unified School District, and SEIU Local 1000, built to WCAG and Section 508.

  • Independent ConsultantWeb, branding & technology · 2016 – 2020
  • Cyber ElectronikWeb developer & online marketing · 2011 – 2012
  • Modern MarketingMarketing & design consultant · 2010 – 2012
  • LaFrance AutoworksCo-founder; featured on Overhaulin' · 2005 – 2011

Education

University of Texas at Dallas

2008

Bachelor of Business Administration, marketing concentration.

Sacramento City College

2022 – 2023

Beginning and Intermediate Digital Photography.

CA Dept. of Real Estate

Licensed

Real estate salesperson license, since 2020.

Skills

Finance & Operations

  • Budgeting
  • Forecasting
  • Reconciliation
  • AP / AR
  • Royalty reporting
  • Excel
  • QuickBooks
  • AppFolio

Web & Accessibility

  • HTML
  • CSS
  • JavaScript
  • React
  • Drupal
  • WordPress
  • Shopify
  • WCAG 2.1 AA
  • Section 508

AI Orchestration

  • Claude Code
  • Model Context Protocol
  • Google Apps Script
  • Cloud Vision OCR

Creative

  • Photography
  • Sony a7 IV
  • Adobe Creative Suite
  • Branding
  • Print & digital

Independent Projects

All seven projects →

Photography

Full galleries: jaysoncolelafrance.pixieset.com